About Knak Digital
Crafting success stories through personalized talent searches.Knak Digital is a Mid-Atlantic based staffing company providing expertise in recruitment and executive search. Connecting top digital marketing, technology, and creative talent with companies scaled for growth.
By using a consultative approach to our clients and candidates, we are able to emphasize the value of listening to your needs and offering solutions. We honor our partnerships and promise to follow through with respect and integrity–a commitment to treating people the right way. Enhancing people’s lives is our driving force, and we are committed to meeting the goals of our clients and candidates.
Whether staffing for a short-term project or placing for a permanent position, Knak Digital will design a specific recruitment strategy for every search. Generating and maintaining our momentum is vital and it motivates our talent, who will bring that same intensity to their career. By capturing that energy, we are able to diffuse the excitement into great ideas and product innovation.
Our approach is simple: We provide our expertise, insight, and knowledge to build successful, long-term relationships with both our clients and candidates. We know what it takes to be the business partner you are expecting, and our results deliver the loyalty we earn from our customers. Allow us the opportunity to earn your loyalty too.

Kelli Hrivnak, Principal
Kelli Hrivnak, founder of Knak Digital, brings over 17 years of expertise in talent advisement and executive search, specializing in tech and marketing roles across diverse industries. Recognizing the need for a more strategic approach, she launched Knak Digital in 2014, focusing on thoughtful talent acquisition, quality matches, and personalized client partnerships.
Throughout her career, Kelli has successfully placed senior professionals in companies ranging from high-growth startups, advertising agencies, and established enterprises, leveraging her deep understanding of software development and marketing talent needs. Previously, she led the technical division of a prominent Baltimore search firm for seven years.
Kelli holds a Bachelor's in Mass Communication from Towson University. She understands the evolving intersection of AI and recruitment, helping clients navigate the changing talent landscape in tech and marketing. Based in Frederick, MD, with her husband and three children, she's an avid runner, inclusivity advocate, and self-proclaimed "Fun Director" at home.
Her Mantra?
Black and white thinking limits your career. If opportunity knocks, crack the door open and listen.
Our Guiding Principles
Fundamental values shaping our company cultureTransparent Engagement
We ensure every interaction is clear, timely, and responsive, building trust throughout the hiring process.
Human-Centered Approach
We prioritize empathy and personalization in all partnerships, treating candidates and clients as individuals, not transactions.
Ethical Leadership
We champion diversity, equity, and fairness in recruitment, guiding ethical hiring practices in an evolving technological landscape.
Mutual Success
We cultivate partnerships that create lasting value, ensuring sustainable growth for both clients and candidates.
Our Specialization
We get it – the tech-talk and industry jargon can sometimes feel like a game of telephone. But here’s the scoop: we’re fluent in both geek and executive lingo. Plus, we’re not just dipping our toes – we’ve got deep dives into your industry. When you talk shop, we’re already nodding in agreement.
Marketing and Tech are our natural habitat. Ready to join forces?
By Discipline
MARKETING/ADVERTISING
PERFORMANCE BASED MARKETING
USER EXPERIENCE & UI DESIGN
BUSINESS OPERATIONS
SALES/BUSINESS DEVELOPMENT
SOFTWARE DEVELOPMENT LIFECYCLE (SDLC)
AI AND MACHINE LEARNING
DATA AND ANALYTICS
CYBERSECURITY
EXECUTIVE SEARCH
By Industry
ADVERTISING
CONSUMER/CPG
FINANCE
FOOD & BEVERAGE
HEALTHCARE
HIGHER ED
GOVERNMENT
NGO
TECHNOLOGY

Knak Digital is a recognized as a Woman-Owned Business!
We are proud to be WOSB certified by WBENC! Choose our woman-owned business to show your company's dedication to supporting diversity and fostering economic development in local communities.