What generative engine optimization (GEO) means for job seekers, and why your LinkedIn profile is only part of the answer. I wrote a post in 2023 about how to optimize your LinkedIn profile so recruiters could find you, and some of that advice still holds up. Recruiters use Boolean searches, although generative AI can now crank out the formula in …
The Resume Rewrite Scam Targeting Job Seekers (And How to Spot It)
Scammers are rampant, and I’m not talking about the Nigerian prince email from decades ago. Candidates in our network have been flagging a new playbook, and I got my hands on it. Here’s how it goes: a recruiter reaches out, gets you excited about a role, and then somewhere in the process your resume suddenly isn’t good enough. But don’t …
The Backdoor Reference Check: Fair Game or Foul Play?
A few weeks ago, I posted a question on LinkedIn that stirred the pot. If you’re a candidate, how would you feel if a company called someone you didn’t list as a reference? The reaction wasn’t one-sided. A hundred+ comments later, what I walked away with wasn’t a clean answer. It was a much more layered conversation about trust, ethics, …
How to Use AI to Discover Where You’re Actually Competitive in the Job Market
Everyone’s using GenAI to rewrite or tweak their resume. Here’s the smarter play. You’ve probably used ChatGPT to amp up or even write your resume. I’m all for using whatever tools are available to you, and the glorious thing about genAI is that it’s accessible to anyone for free or at a low cost. When you use smart prompts and …
How to Job Search Like a Headhunter (A Recruiter’s Playbook)
I’m often asked by job seekers if they can pay me to help them find a job. The short answer is no. I don’t offer job search services like the old-school headhunter model, or you might hear newer versions of this called “reverse recruiting.” While I could structure a plan followed by action items, it’s just not a service I’d …
Why Your 2026 Job Search Needs an Interactive Portfolio Chatbot
Why Portfolio Chatbots are a Game-Changer As a recruiter, I see the same problem repeatedly: talented candidates are overlooked because their portfolios (or resume) don’t answer the right questions quickly enough. Here’s what hiring teams actually need to know to determine whether the applicant is worth a screen: Traditional resumes or a static portfolio might get you to all four …
How to Modernize Your Resume for the AI Era
Everyone’s suddenly an “AI-powered professional.” Open LinkedIn and you’ll see a wave of resumes listing ChatGPT, Perplexity, Notion AI, Midjourney. It’s starting to look a lot like when everyone used to put “Microsoft Office” under skills. Yes, demonstrating familiarity with AI tools is nearly a non-negotiable requirement now. But here’s the truth: AI tools aren’t the differentiator anymore; it’s how you …
Interview Rejection? What to Do Next (When You Get No Feedback)
You put in hours of a job search. Then you landed the interview, so you researched and interview-prepped. Then came the dreaded “we went in another direction.” Cue the spiral: If I could just get feedback, I could fix it. Here’s the tough-love truth: chasing feedback is often a time sink. You’ll get more traction by investing that energy into …
How Role Confusion Derails Your Hiring Process
Picture this scenario: A professional walks into your office for an interview, jazzed about a potential opportunity. They’ve researched your company, prepared smart questions, and are ready to prove their skills. But by the time they leave, they’re more confused than when they arrived. So what went wrong? Your hiring team wasn’t on the same page. Here’s an arbitrary example: …
How to Stop AI-Generated Resumes From Overwhelming Your Hiring Process
The numbers don’t lie: LinkedIn applications have surged more than 45% in the past year, according to a recent New York Times article about employers drowning in AI-generated resumes. But while the headlines focus on the symptom (too many applications), the real conversation should be about solutions. The Real Problem Isn’t Al. It’s Laziness AI-generated resumes aren’t inherently the villain …










