How to Use AI to Discover Where You’re Actually Competitive in the Job Market

Kelli HrivnakJob Search Tactics, Job Seeker Advice Leave a Comment

Everyone’s using GenAI to rewrite or tweak their resume. Here’s the smarter play. You’ve probably used ChatGPT to amp up or even write your resume. I’m all for using whatever tools are available to you, and the glorious thing about genAI is that it’s accessible to anyone for free or at a low cost. When you use smart prompts and …

How to Job Search Like a Headhunter (A Recruiter’s Playbook)

Kelli HrivnakJob Search Tactics, Job Seeker Advice Leave a Comment

I’m often asked by job seekers if they can pay me to help them find a job. The short answer is no. I don’t offer job search services like the old-school headhunter model, or you might hear newer versions of this called “reverse recruiting.” While I could structure a plan followed by action items, it’s just not a service I’d …

Why Your 2026 Job Search Needs an Interactive Portfolio Chatbot

Kelli HrivnakJob Search Tactics, Job Seeker Advice, Uncategorized Leave a Comment

Why Portfolio Chatbots are a Game-Changer As a recruiter, I see the same problem repeatedly: talented candidates are overlooked because their portfolios (or resume) don’t answer the right questions quickly enough. Here’s what hiring teams actually need to know to determine whether the applicant is worth a screen: Traditional resumes or a static portfolio might get you to all four …

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How to Modernize Your Resume for the AI Era

Kelli HrivnakJob Search Tactics, Resume Writing Leave a Comment

Everyone’s suddenly an “AI-powered professional.” Open LinkedIn and you’ll see a wave of resumes listing ChatGPT, Perplexity, Notion AI, Midjourney. It’s starting to look a lot like when everyone used to put “Microsoft Office” under skills. Yes, demonstrating familiarity with AI tools is nearly a non-negotiable requirement now. But here’s the truth: AI tools aren’t the differentiator anymore; it’s how you …

person looking at computer taking interview skills assessment

The Truth About Skills Assessments: What 80% of Job Seekers Really Think

Kelli HrivnakJob Search Tactics, Job Seeker Advice Leave a Comment

A data-driven look at candidate attitudes toward skills testing and how to implement assessments that work for everyone The Surprising Poll Results That Changed My Perspective When I recently polled my LinkedIn network about skills assessments, the results came as a complete surprise to me. 80% of job seekers said they WOULD take a skills assessment if they were made …

How to find Job Postings beyond LinkedIn’s Jobs

Kelli HrivnakJob Search Tactics, Job Seeker Advice Leave a Comment

Are you frustrated that LinkedIn’s job search filters are not delivering the right opportunities aligned with your experience? You’re not alone. For example, I used the keywords “paid search marketing” in the search field for the open job tab on LinkedIn today. These are the top 9 results from a search of “paid search marketing” within a 25 mile radius …

UTMS and data analytics

Optimizing Job Searches: How UTMs and Data Analytics can Boost your Search

Kelli HrivnakJob Search Tactics, Job Seeker Advice, Uncategorized Leave a Comment

A job search process entails a multitude of unpredictable factors. You submit applications, and you’re left wondering, “Did anyone review my resume?” There is a way to reclaim some control and uncertainty by transforming your search with the power of data-driven UTM parameters. Think of UTMs as tiny invisible trackers attached to your links. Every time someone clicks on a …