how to build a company target list for job search using linkedin

How to Build a Company Target List on LinkedIn

Kelli HrivnakLinkedIn advice Leave a Comment

Are you chasing job ads? 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿 𝘆𝗼𝘂𝗿 𝗷𝗼𝗯 𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗱𝗿𝗲𝗮𝗺 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗶𝗿𝘀𝘁 🎯

First, what information are you looking for to qualify a company?

▶️ Company growth and financial health
▶️ Verticals
▶️ Company size
▶️ Product/Service
▶️ Culture (social media and mission statement)

𝗛𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗼 𝗰𝗼𝗺𝗽𝗶𝗹𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁:

⭐️Use the top search bar to explore multiple fields, including company, people, and groups. (see slides for more)

Use the company field to narrow in specific to the industry, company size, and location. If you

Keyword search in the “Posts” field.

Employees of the target company may be posting job openings on their team (rather than paying for an ad on LinkedIn jobs). Utilize the search bar and use the company as a keyword search term to discover openings and company news.

⭐️ Probe your 1st-degree connections and see where former colleagues/associates/alumni migrated to

⭐️ Review the competitors of the target company. On the company page, on the right-hand side there is a section titled “𝙋𝙖𝙜𝙚𝙨 𝙥𝙚𝙤𝙥𝙡𝙚 𝙖𝙡𝙨𝙤 𝙫𝙞𝙚𝙬𝙚𝙙.”

⭐️ While LinkedIn Groups aren’t used to their full potential, but they are a tremendous resource for finding professionals (companies) with similar skills/interests.

⭐️ Under “My Network,” scroll down to “Audio events for you” and “Online events for you.” This provides a list of attendees with the opportunity for an online networking event to virtually meet other professionals.

⭐️ The “Schools” field shows where and what former alumni are doing now, and it offers as an opener for networking.

⭐️ You can run Boolean search strings to construct multiple options into your search. Here is an intro on how to get started.



⭐️ If you use the Premium Sales Navigator, look for the field “Company headcount growth.” Slide that sucker over to 30%+, and identify organizations that are growing. Growing typically translates into hiring!

These are creative options to start taking control of your job search and being more intentional in aligning your interests and values with the companies that you want to work for!

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